고기 완자 아이스크림?

Seth Godin's 이 최근 "Meatball Sundae" 라는 책을 발간했는데...전세계 블로그스피어에서 아주 인기가 좋습니다. Seth는 항상 보랏빛 소...어쩌구 하면서 재미있으면서 의미 깊은 책 제목으로 짭짤한 소득(?)을 올리고 있습니다.

제가 재미있어 하는 블로그 중에 Church of the Customer라는 곳이 있는데 여기 주인장 아주머니 Jackie Huba가 최근  Viral Learning Center를 졸업한 기념으로 이 'meatball sundae'를 만들어 보면서 Seth의 큰 insight들을 알기 쉽게 설명해 주고 있습니다.

Seth가 싫어하겠는데요...책이 안팔릴 것 같습니다. 너무 알기 쉽게 소개를 해주어서... :)

이 Viral Learning Center라는 곳도 진짜 흥미진진한 곳이네요. 에휴...

<Amazon.com 에서의 책 소개>

Book Description
“Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.

The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort.

*** 엄천난 insight입니다. Will it blend? 바이럴 마케팅도 흥미롭습니다. :)